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The Good Life Group

Dani Brown, Bev Knight, Jackie Powalowski, Darlene Plavcan, Jamie Bishop The Good Life Group (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. This hard-working team has been the top-producing team in the five-office Keller Williams Lanier Partners franchise since 2013. In 2015 and 2016, they sold over $70 million in real estate transactions.

Not only do they follow which properties are on the market right now, but they have a long list of “pocket” listings from people who are thinking about selling their houses in the future. These homes don’t show up on any listing service, but the GLG closes a lot of transactions from these pocket listings. They also have a fantastic list of resources and tradesmen they work with including dock companies, trustworthy contractors, tree cutters, mortgage companies and attorneys who know the rules of the lake.

Because of her extensive background in internet and marketing, lead agent and group founder Bev Knight is involved in most of the listing responsibilities. The GLG is known to be one of most aggressive marketers in the area. They are innovative in a variety of ways including custom street signs, custom home books, professional photography and tours, aerial photography for luxury homes, professionally produced flyers and so much more. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends over $100,000 on promoting their property which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake home, he will see the homes listed by The Good Life Group.

Another innovation of the GLG is to provide dedicated specialists for buyers, sellers and investors. It takes a unique skill-set and a lot of time to find just the right property for a client, and the GLG team members are experts in their fields. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.

Bev Knight – Lead Agent and GLG Founder

Bev Knight’s goal was to create a real estate group with a businesslike, market-oriented approach. She wanted a team that would be known for their business savvy and professionalism, and they are. With the motto “…when you’re ready for the good life!” the logical name for the team was The Good Life Group. She is certified as a luxury marketing specialist, and she has been the a top producer in the KWLP franchise since 2013. Her team has been the top team in the franchise for the same period of time, and continues to flourish due to their stellar marketing and commitment to service.

A rare native Atlantan, Bev graduated from the UGA with a business degree in Information Systems and minors in both marketing and management. She spent many years in the software industry; and, in time, went into consulting. She guided software and communications companies in setting up training, documentation, product marketing, usability studies, testing, product design and more. Eventually, she opened her own firm, BGK Design Services, where she assisted small businesses with web design and marketing. She does not consider herself a salesperson at all. Instead, she is a problem-solver, and her clients appreciate the distinction. She loves the real estate industry and thrives on coming up with new, innovative marketing techniques.

In her spare time, Bev Knight likes to dance, especially line dancing and salsa. She is also active in her church where she sometimes teaches Sunday School. An avid reader, she helped to start a book club in her neighborhood. She loves people, enjoys real estate, and works very hard to make sure that her clients’ needs are served. If you are interested in listing your lake property or would like help in choosing a buyer’s agent, call Bev Knight at 770-536-4416 or email her at bevknig@bellsouth.net.

Dani Brown, Broker & Luxury Coordinator

Dani joined The Good Life Group in December of 2010. (She pronounces her name like “Dana.”) She moved to this area in 2006. She was raised in Blue Ridge, Georgia and attended North Georgia College and State University. When you meet Dani, you will be drawn to her positive energy, ability to listen, and market knowledge. As a “people” person and business-savvy professional, her clients will tell you that she is well-suited to help clients make informed real estate decisions .

Dani decided to get into real estate after spending a summer working at an attorney’s office. She felt like it was the ideal job for her personality and skill set. She loves interacting with people, seeing new scenery (especially great homes), and negotiating the best deal for her clients. Because she is a very good listener, she has enjoyed great success finding the right home for her clients and has been a multi-million dollar producer for years. Before she joined The Good Life Group, she had eight years of experience selling real estate and three years as a licensed broker. She owned her own firm, Investors Realty of Georgia, and was the top agent in her market. This level of experience shows in the quality of professionalism and dedication she brings to the job. Clients would describe her as easy to talk to, positive, and a tough negotiator. She is a certified luxury agent through the Institute for Luxury Marketing. She likes to hike, travel, entertain, and is very active in the community. On warm days, you will find her family enjoying their boat, skiing, tubing, floating around and grilling out with friends.

Not surprisingly, Dani’s favorite pass-time is playing with her little boys. She loves being a mom and has proudly served as president of the Mount Vernon Elementary School PTSA. She likes to hike, travel, and entertain. On warm days, you will find her family enjoying their houseboat, skiing, tubing, floating around and grilling out with family and friends. They are active members of an awesome church and very active in the community. Dani is well-versed in all categories of Lake Lanier property, but she is particularly skilled when it comes to investments, trades, and luxury homes. She is easy to talk to, positive, and a tough negotiator. If this sounds like what you’re looking for in a lake agent, please contact Dani at 706-455-3076 or email her at danipbrown@gmail.com.

Jackie Powalowski – Senior Agent, Buyers & Sellers

Jackie Powalowski joined the GLG in the fall of 2012. She started with the group as a buyer specialist and truly excelled in that position. More recently, she has added listing specialist to her resume utilizing the vast resources of The Good Life Group to promote her listings. Jackie has lived in the Atlanta area for over 30 years. While she considers the Atlanta area home, Jackie was born in Edmonton, Alberta Canada spending time in school in Europe as a child where she learned to speak German fluently. She has lived in many places in the United States such as New Jersey, Alabama, San Diego and Los Angeles and finally the North Atlanta Metro area.

Jackie’s family spends most weekends camping, fishing and playing on the lake. They enjoy the outdoors and also love to travel whenever possible. She is an excellent problem solver and very personable. Jackie, recognized as an industry expert, has worked with HGTV as a real-estate consultant for the “Property Virgins” TV Series. She is experienced with many types of real-estate transactions, traditional sales, short sales, foreclosures as well as working with investors. She is a certified luxury agent as well as a certified negotiation specialist. If Jackie sounds like the right fit for you, contact her at 678-852-5397 or email her at jcpowal@gmail.com.

Darlene Plavcan – Buyer/Seller Agent, Investments

In the fall of 2014, our group welcomed the very talented Darlene Plavcan as an investment specialist and local expert. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market. She and her husband Dennis spent many years remodeling and restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues.

All of Darlene’s professional experience has lead to her proficiency in real estate. For many years, she owned and managed an interior design firm and floor-covering company. This background allows her to help sellers stage their homes to insure maximum offers at a minimum cost. She was hired by The Good Life Group to coordinate their investment properties segment for both buyers and sellers. Because so many homes in this area are investment property, Darlene immediately brought a new level of insight and expertise to the group. Her clients would describe her as extremely positive, knowledgeable, and committed to making their real estate experience as efficient and pain-free as possible. From her first day, she became a top producer and important member of the team. You will never find a harder worker than Darlene. She is also a certified luxury agent through the Institute for Luxury Marketing as well as a certified negotiation specialist.

If you are interested in investment properties or other types of real estate on or off the lake, contact Darlene today at 678-300-1275 or email her at darleneplavcan@gmail.com.

Jamie Bishop – Marketing Coordinator

The newest member of our team is our vivacious Marketing Coordinator, Jamie Bishop. A licensed agent, Jamie brings an abundance of energy, enthusiasm, and positivity to our group. She graduated from Southern Polytechnic State where she majored in Construction Management / Development. She has worked in a variety of real estate-related jobs, but definitely found her calling as the Marketing Coordinator for the GLG. Her duties could fill a book, but in essence, she is the glue that keeps us all together. She creates marketing literature, updates web sites, manages mail campaigns, coordinates sign installations, handles our social media posts, and oversees all of our schedules. She occasionally shows property for the team members, checks on weekend homes for our clients, and basically fills in for the GLG agents whenever she is needed. She is great at what she does, and we are so blessed to have her on our team.

Most people would describe Jamie as a social butterfly. She has never met a stranger, and is pretty much loved by all. She is an avid scuba diver and enjoys all manner of water sports. Originally from Valdosta, she grew up just a short drive from several lakes as well as the ocean, so that is where her love of the water was born. Jamie is what we Georgians call “a peach.” If you need to reach Jamie for any reason, her phone number is 404-803-3231, and her email address is jamiebishop@kw.com.