#1 real estate group on Lake Lanier - Bev Knight, Dani Brown, Jackie Powalowski, Darlene Plavcan. Over 100 homes sold in 2015, mostly on Lake Lanier.
Dani Burns, Bev Knight, Darlene Plavcan, Angie Smart, Roxie Barron, Kimberly Roberson, Jamie Bishop and Justin Sheffield are The Good Life Group (GLG) on Lake Lanier, part of Keller Williams Lanier Partners in Gainesville, Georgia. Debbie Krenzer and Roxie Barron comprise the north Georgia lake and luxury arm of the GLG, and Kevin Hall covers Gwinnett and Barrow counties. This hard-working team has been the top-producing team in the multiple-office Keller Williams Lanier Partners franchise since 2013. They work with all types of properties and in all price ranges, but they specialize in lake, luxury and executive homes.
Not only do they follow which properties are on the market right now, but they have a long list of “pocket” listings from people who are thinking about selling their houses in the future. These homes don’t show up on any listing service, but the GLG closes a lot of transactions from these pocket listings. They also have a fantastic list of resources and tradesmen they work with including dock companies, trustworthy contractors, tree cutters, mortgage companies and attorneys who know the rules of the lake.
Bev Knight is the founding member of the group. The GLG is known to be one of most aggressive marketers in the area. They are innovative in a variety of ways including custom street signs, digital billboards, custom home books, professional photography and video tours, aerial videography, professionally produced flyers and so much more. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends over $300,000 on promoting their property which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake, luxury or executive home in our covered area, he will see the homes listed by The Good Life Group.
Another innovation of the GLG is to provide dedicated specialists for buyers, sellers and investors. It takes a unique skill-set and a lot of time to find just the right property for a client, and the GLG team members are experts in their fields. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.
Bev Knight’s goal was to create a real estate group with a businesslike, market-oriented approach. She wanted a team that would be known for their business savvy and professionalism, and they are. With the motto “…when you’re ready for the good life!” the logical name for the team was The Good Life Group. She is certified as a luxury marketing specialist, and she has been the a top producer in the KWLP franchise since 2013. Her team has been the top team in the franchise for the same period of time, and continues to flourish due to their stellar marketing and commitment to service.
A rare native Atlantan, Bev graduated from the UGA with a business degree in Information Systems and minors in both marketing and management. She spent many years in the software industry; and, in time, went into consulting. She guided software and communications companies in setting up training, documentation, product marketing, usability studies, testing, product design and more. Eventually, she opened her own firm, BGK Design Services, where she assisted small businesses with web design and marketing. She does not consider herself a salesperson at all. Instead, she is a problem-solver, and her clients appreciate the distinction. She loves the real estate industry and thrives on coming up with new, innovative marketing techniques.
In her spare time, Bev Knight likes to dance, especially line dancing and salsa. She is also active in her church where she sometimes teaches Sunday School. An avid reader, she helped to start a book club in her neighborhood. She loves people, enjoys real estate, and works very hard to make sure that her clients’ needs are served. If you are interested in listing your lake property or would like help in choosing a buyer’s agent, call Bev Knight at 770-536-4416 or email her at email@example.com.
Dani joined The Good Life Group in December of 2010. (She pronounces her name like “Dana.”) She moved to this area in 2006. She was raised in Blue Ridge, Georgia and attended North Georgia College and State University. When you meet Dani, you will be drawn to her positive energy, ability to listen, and market knowledge. As a “people” person and business-savvy professional, her clients will tell you that she is well-suited to help clients make informed real estate decisions .
Dani decided to get into real estate after spending a summer working at an attorney’s office. She felt like it was the ideal job for her personality and skill set. She loves interacting with people, seeing new scenery (especially great homes), and negotiating the best deal for her clients. Because she is a very good listener, she has enjoyed great success finding the right home for her clients and has been a multi-million dollar producer for years. Before she joined The Good Life Group, she had eight years of experience selling real estate and three years as a licensed broker. She owned her own firm, Investors Realty of Georgia, and was the top agent in her market. This level of experience shows in the quality of professionalism and dedication she brings to the job. Clients would describe her as easy to talk to, positive, and a tough negotiator. She is a certified luxury agent through the Institute for Luxury Marketing. She likes to hike, travel, entertain, and is very active in the community. On warm days, you will find her family enjoying their boat, skiing, tubing, floating around and grilling out with friends.
Not surprisingly, Dani’s favorite pass-time is playing with her little boys. She loves being a mom and has proudly served as president of the Mount Vernon Elementary School PTSA. She likes to hike, travel, and entertain. On warm days, you will find her family enjoying their houseboat, skiing, tubing, floating around and grilling out with family and friends. They are active members of an awesome church and very active in the community. Dani is well-versed in all categories of Lake Lanier property, but she is particularly skilled when it comes to investments, trades, and luxury homes. She is easy to talk to, positive, and a tough negotiator. If this sounds like what you’re looking for in a lake agent, please contact Dani at 706-455-3076 or email her at firstname.lastname@example.org.
In the fall of 2014, our group welcomed the very talented Darlene Plavcan as an investment specialist and local expert. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market. She and her husbanFFd Dennis spent many years remodeling and restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues.
All of Darlene’s professional experience has lead to her proficiency in real estate. For many years, she owned and managed an interior design firm and floor-covering company. This background allows her to help sellers stage their homes to insure maximum offers at a minimum cost. She was hired by The Good Life Group to coordinate their investment properties segment for both buyers and sellers. Because so many homes in this area are investment property, Darlene immediately brought a new level of insight and expertise to the group. Her clients would describe her as extremely positive, knowledgeable, and committed to making their real estate experience as efficient and pain-free as possible. From her first day, she became a top producer and important member of the team. You will never find a harder worker than Darlene. She is also a certified luxury agent through the Institute for Luxury Marketing as well as a certified negotiation specialist.
In the spring of 2019, the Good Life Group was excited to announce that top performer, Angie Smart, joined the team. She was already a mega-agent with $8 million in 2018 solo sales, so she was a great fit for this top-producing group. She has won many awards for sales volume, sales units, as well as the KW Culture Award. In addition, she has been nominated for the best Realtor® in Hall County and the best in North Georgia. She is known for her professionalism, patience, positive attitude, work ethic and attention to detail. One of her clients described her impression of Angie, “…working with Angie made buying a home easy and fun. She walked me through every step, making sure my questions were answered. [I] would work with her again in a heartbeat!”
She grew up in Ohio and lived in Florida for a short time; but, she has spent most of her adult life in Georgia. In 2002, she earned her GA real estate license and worked a great deal in new construction. She found she had a knack for this business and has continued to flourish in all aspects of the job. Always committed to growing and learning, she has earned her SRES designation (Senior Real Estate Specialist) and her Certified Luxury Specialist designation. She and her husband live on Lake Lanier and enjoy that lifestyle. She explains, “We’ve loved every minute of living on the lake. It is fabulous to be able to jump in the boat and go for a sunset cruise. We also enjoy playing in the water with our jet skis, paddleboard and kayaks. Our favorite times are entertaining friends and family at the lake and watching the sun set from our dock.”
Angie and her husband are empty-nesters. She has two grown sons and two grown stepdaughters. She actively volunteers at her church and is very involved with the North GA Senior Resources group. An adrenaline junkie, she’s been known to skydive, hang glide, zip line and other adventures. She loves to travel and work out, especially her favorite Body Pump class. On any given weekend, you might find her boating, hiking, or riding motorcycles in the north Georgia mountains. If Angie sounds like the agent you are looking for, you can reach her at 404-368-8880 or email her at email@example.com.
Roxie was a mega-agent long before she joined the Good Life Group. A native of Northeast Georgia and Habersham County, there are just a few agents who are familiar with our real estate climate as much as she is. She has served on the boards of the Soque River Watershed Association and the North Georgia Housing Authority. She is currently an elected member of the Clarkesville City Council and a member of the Downtown Development Authority. She doesn’t just sell homes; she helps build the community.
Roxie started in real estate in 1992 as a residential and commercial appraiser. Since getting her real estate license, she has become one of the top agents in the Keller Williams Lanier Partners franchise. Having had property on Lake Burton as well as Lake Lanier, and as a certified Resort and Second Home Specialist (RSPS), the lakes of north Georgia are her passion. This is why she is such a great fit for The GLG. Her hobbies include all water sports, tennis, hiking and anything outdoors.
She has had the pleasure of getting to experience the full gamut of real estate and through years of education and marketing training, She has been able to build a customized portfolio of services for each and every client, ensuring they get the best of her skills, but in a way that fits their personal real estate needs. She explains, “It has been both an honor and pleasure getting to work with the wonderful residents throughout the entire state of Georgia, both in getting to know them on a personal level, and assisting them with their professional needs. I’d love to get to know you and your real estate needs to ensure you get the best of the best within the industry.” If Roxie sounds like a fit for you, you can reach her at 770-318-5296 or email her at firstname.lastname@example.org.
The Good Life Group welcomed Kimberly to the team in early 2021. With 32 years of successful consultative sales and client success management experience, she brings a client-focused, positive attitude and an unwavering dedication in guiding her clients throughout the home buying or selling process. As a long-time Lake Lanier resident, she knows the lake, the lifestyle, and the geography, and understands the unique aspects of finding just the right lake property for home buyers. Kimberly’s professionalism as a trusted advisor, dedication to excellence, and attention to detail have been perfected over her career; and her infectious enthusiasm and tireless commitment ensures a personal and caring experience for her clients.
Originally from north Alabama, Kimberly majored in marketing at Auburn University. She moved to Georgia in 1987 and fulfilled her dream of moving to Lake Lanier in 2012. She and her husband enjoy golf, hiking, motorcycling in north Georgia, and everything lake life. They especially love squeezing in time visiting their adult children in coastal Georgia and the mountains of North Carolina. With hearts for service, her family has participated in Guatemalan ministries, and is active in Gainesville and Atlanta ministries.
Throughout her career so far, she has accomplished multiple sales achievement awards, has served on several fund-raising committees for non-profit groups and has used her gift as a worship leader at her church.
As a member of the Good Life Group, Kimberly is joined with a team of real estate specialists, the best in the business, ensuring that you receive a smooth and professional experience end-to-end. Finding just the right home is a rewarding journey and would love to help you.
“Thanks always for your help Kimberly; looking back on all the change of this year I’m appreciative of the value you have brought to me and personally thankful for having a partner as awesome as you to work with!”
If Kimberly sounds like a fit for you, call her today at 678-524-5014 or email email@example.com.
After 10 years as an international and college basketball coach and education administrator, Kevin decided to switch careers pursuing his entrepreneurial spirit in the real estate world. A decade of experience in leadership and coaching affords Kevin the ability to use those skills to coach his clients through the complex real estate processes of buying, selling, and investing. Rather than recruiting student-athletes and families to join his athletic program, he now enjoys recruiting clients and the opportunity to earn their partnership in business.
A native of East Tennessee, Kevin has three college degrees including a graduate degree in business management from the United States Sports Academy. He is also currently a licensed realtor in Florida and Georgia with plans on adding licensure in South Carolina.
Kevin is a dedicated family man married to his best friend who is also in real estate, and they have five amazing children. For the Halls, real estate is a way of life, an opportunity to serve others and have a positive lasting impact. He is extremely grateful and excited about joining the extraordinary Good Life Group.
You can reach Kevin by email at Kehall@kw.com or by calling 941-441-7170
The most energetic member of our team is our vivacious Marketing Coordinator, Jamie Bishop. A licensed agent, Jamie brings an abundance of energy, enthusiasm, and positivity to our group. She graduated from Southern Polytechnic State where she majored in Construction Management / Development. She has worked in a variety of real estate-related jobs, but definitely found her calling as the Marketing Coordinator for the GLG. Her duties could fill a book, but in essence, she is the glue that keeps us all together. She creates marketing literature, updates web sites, manages mail campaigns, coordinates sign installations, handles our social media posts, and oversees all of our schedules. She occasionally shows property for the team members, checks on weekend homes for our clients, and basically fills in for the GLG agents whenever she is needed. She is great at what she does, and we are so blessed to have her on our team.
Most people would describe Jamie as a social butterfly. She has never met a stranger, and is pretty much loved by all. She is an avid scuba diver and enjoys all manner of water sports. Originally from Valdosta, she grew up just a short drive from several lakes as well as the ocean, so that is where her love of the water was born. Jamie is what we Georgians call “a peach.” If you need to reach Jamie for any reason, her phone number is 404-803-3231, and her email address is firstname.lastname@example.org.
631 Dawsonville Hwy • Gainesville, GA 30501
The Good Life Group Lanier (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. This hard-working team has been the top-selling group in Keller Williams Lanier Partners since 2013. They go above and beyond client’s expectation, and it shows in their consistently high production.